This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.labdebal.com (the “Site”).

1. Information We Collect

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When you visit the Site, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the individual pages or products you view, websites or search terms that referred you to the Site, and your interactions with the Site. We refer to this automatically-collected data as “Device Information.”

We collect Device Information through the following technologies:

• Cookies: Data files placed on your device, often including an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org.

• Log Files: Track actions on the Site, collecting data such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.

• Web Beacons, Tags, Pixels: Electronic files used to track browsing information on the Site.

When you make or attempt to make a purchase, we collect certain information, including your name, billing address, shipping address, payment details (such as credit card numbers), email, and phone number. This is referred to as “Order Information.”

When we mention “Personal Information” in this policy, we mean both Device Information and Order Information.

2. How We Use Your Personal Information

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We use the Order Information to:

• Process and fulfill your orders (including payment processing, shipping, and providing invoices or order confirmations).

• Communicate with you.

• Screen orders for potential risk or fraud.

• Provide information or advertising related to our products and services, in line with your preferences.

We use Device Information to:

• Monitor for potential risks and fraud (particularly via your IP address).

• Improve and optimize the Site by generating analytics on customer browsing behavior and evaluating the effectiveness of our marketing campaigns.

3. Sharing Your Personal Information

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We may share your Personal Information with third-party service providers to help us operate the Site and fulfill orders. For example:

• We use Shopify to power our online store. You can read about how Shopify handles personal information at www.shopify.com/legal/privacy.

• We use Google Analytics to understand how users engage with the Site. For more information on how Google uses personal data, visit www.google.com/intl/en/policies/privacy. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Additionally, we may share your information to comply with legal obligations, respond to subpoenas or other lawful requests, or to protect our rights.

4. Behavioral Advertising

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As described above, we use your Personal Information to provide targeted advertisements or marketing that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To opt out of targeted advertising, use the following links:

• Facebook: www.facebook.com/settings/?tab=ads

• Google: www.google.com/settings/ads/anonymous

• Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some services via the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

5. Do Not Track

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Please note that we do not alter our Site’s data collection and use practices when we detect a “Do Not Track” signal from your browser.

6. Your Rights

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If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or request deletion of your personal information. To exercise these rights, please contact us using the details below.

Additionally, if you are a resident of the EEA, we process your information to fulfill contracts (e.g., if you make an order through the Site) or to pursue our legitimate business interests as outlined above. Please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

7. Data Retention

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We will retain your Order Information for our records unless and until you request us to delete this information.

8. Minors

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The Site is not intended for individuals under the age of 13.

9. Changes

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We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

10. Contact Us

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For further information about our privacy practices, or if you have any questions or complaints, please contact us via email at info@labdebal.com or by mail at:

LAB DE BAL

Kustvägen 10

619 35 Trosa

Sweden

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